News Briefs
- Our Hello Kitty video watching fetish is about to come to the surface: a judge ordered Google to turn over every YouTube user name, associate IP address and a list of videos the users have watched as part of ongoing litigation between the two companies over copyright infringement.
- UK-based ClearMyMail reports that Colin Wells is the UK's most spammed individual, receiving upwards of 44,000 spam messages a day. ClearMyMail, a commercial spam blocking company, writes that Wells spent two hours a day deleting spam before adopting their services. Color us crazy but maybe the solution would be to create a new email address.
- "Endorphin branding." That's how C. Russell Brumfield characterizes scent marketing, which is starting to proliferate due to technologies that can embed scents in consumer products large and small. Brumfield, chairman of WHIFF Solutions and author of "WHIFF - The Revolution of Scent Communication in the Information Age," was a keynote speaker at this week's Scent World Conference in New York. AdAge.com spoke to him about where scent marketing is headed.
- Google has just released a new version of Google Talk designed specifically for iPhone and iPod Touch browsers. Google said there are some differences from using Google Talk on your computer, namely if you want to receive instant messages on your iPhone the application needs to be open in your Safari browser; other than that the design is akin to your desktop. An initial review from TechCrunch is less than stellar.
- Hearst Business Media's Electronics Group and IDG are raising the Red Flag (for engineers). The two publishers announced Wednesday that they have acquired ee365.com, a technology Web site for Chinese engineers. Financial terms were not disclosed. Launched in June 2006, ee365.com features business news, technical articles on electronic design and applications and new product information. "China is the world's fastest-growing market for companies selling semiconductors and components...and it will continues to increase in importance in the years to come," said William Barron, VP-publishing director of Hearst Business Media, in a release.
Role of Ecosystems: Partnerships and Alliances, Platforms and Communities
Video: What is the best way to fund a SaaS start-up? On the one-hand SaaS reduces a vendor's time to market and speeds customer adoption. However, the move from perpetual licenses to subscription pricing typically doubles the cash requirement. How can that be funded? The panel discuss their experiences in securing funding for their businesses.
Next Live Video Webcast: June 30
In the next episode of of Naked Media, we cage two digital strategy ninjas - Erin Byrne, digital strategist from Marsteller, and Ben Ezrick, who handles digital strategy for advertising agency Ogilvy - and see what happens. Register now.
Video: What is the best way to fund a SaaS start-up? On the one-hand SaaS reduces a vendor’s time to market and speeds customer adoption. However, the move from perpetual licenses to subscription pricing typically doubles the cash requirement. How can that be funded? The panel discuss their experiences in securing funding for their businesses.
Women make up nearly half of the U.S. labor force. But it’s a different (and somewhat troubling) story when it comes to the number of women who work in the upper ranks of corporate America.
Video: Ray Anderson, founder of InterfaceFLOR, Inc., faced a difficult question 21 years into his successful modular carpet company. His customers, particularly interior designers, were asking what Interface was doing for the environment. For the longest time, Anderson could only answer that his company was complying with regulation, but when he was pressured into giving a speech on august 31, 1994, he knew he had to reach for a deeper, fuller answer.
Video: Discover the hidden barriers that stand in the way of your success as a SaaS provider, and learn about proven strategies to overcome them. Offering a fast-paced mix of research, analysis and on-the-spot feedback, SaaS success guru Phil Wainewright shares his decade-long industry experience and delivers candid, actionable insights on the good, the bad and the ugly in SaaS.
Video: William Gibson, who coined the term cyberspace, said “the future is already here, it’s just unevenly distributed.”
Event Libraries
Producers Guild of America
Complete coverage of the Producers Guild of America New Media Council's New York City monthly events. Includes interviews with leading directors, producers, advertising heads and others about the disruptions and opportunities in digital media. (View)
Software and Information Industry Association
Complete coverage of the SIIA Content division conferences, monthly brown-bag lunches and in-studio interviews with thought-leaders and CEOs of leading publishers such as Dow Jones and others. (View)
Advertising Research Foundation
Watch ARF conferences, lectures and in-studio interviews that discuss how to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. (View)
paidContent.org — EconSM Conference
The EconSM Conference Library explores the dual questions of how social media is changing marketing — and how marketing is changing social media. Never has there been a medium in which marketing and advertising could be so closely measured (or manipulated). (View)
iHollywood Forums
The iHollywood Forum Library considers topics such as online music and film, mobile entertainment, IPTV, digital cinema, games, interactivity in television, marketing and advertising, and much more. (View)
From the Blogs
FX Factory Pro Review
The FX Factory Pro package works in both Final Cut Pro as well as Motion, which is key if you're like me and have to create your own GFX on a regular basis. Installation is cake. It's also got a cool back-end app which allows you to manage your Noise Industries products & DL new plug-ins direct from NI. Perhaps most important for us working stiffs is the quite reasonable asking price of $399.
(Filed under Scribe Gear by Paul D'Amico, July 3, 2008)
You Can’t Have it Both Ways
In spite of all the new ability to measure. digital media also present new challenges in figuring out what works. This thought gelled for me during a Naked Media discussion with Erin Byrne and Ben Ezrick, both leading digital strategists, he for Ogilvy, she for Burson-Marsteller.
(Filed under Naked Media by Dorian Benkoil, July 2, 2008)
Jim Hunt on Sustainability
Video: Jim Hunt, the Chief of Environment and Energy for the City of Boston, believes that some of the best drivers for sustainability are innovative financial models, not new technologies. Though solar panels and wind turbines are promising to both governments and businesses, it is the funding and support of these technologies that gets them off the ground and into people's hands.
(Filed under Ecolectic by Curtiss Martin, July 2, 2008)
Twitter in the Street
Evidently, the man on the street, the every man, doesn't necessarily know what Twitter is. A random, but humorous , sampling of the average New York Joe and Jane revealed that outside the Web 2.0 cool kids club people are ACTUALLY surviving without Twitter.
(Filed under Peter's Beard by Peter Cervieri, July 2, 2008)
Ogilvy vs. Marsteller: What’s an Ad, Anyway?
VIDEO: Erin Byrne of Burson-Marsteller and Ben Ezrick of Ogilvy explain what the heck a “digital strategist” is, try to make sense of a fake JC Penney ad that went viral.
(Filed under Media by Dorian Benkoil, July 2, 2008)
Carnivalesque Dreams of Os Gemeos
Os Gemeos — the Brazilian twins and renowned street artists — bring their fantastically surreal visions to New York's Deitch Projects.
(Filed under Culture by Alexandra Lerman, July 1, 2008)
The Water Initiative
here's a video we produced for The Water Initiative, one of our customers. The Water Initiative co-creates small-scale (point-of-use and village-level) water technologies and systems. To aggregate these solutions they utilize the "Base of the Pyramid" (BoP) Protocol to profitably serve those who are less fortunate.
(Filed under Peter's Beard by Peter Cervieri, June 30, 2008)
JC Penny Video
Who created this JC Penny youtube video? Saatchi & Saatchi, the JC Penny agency? With JC Penny's blessing? A rogue post by the Saatchi & Saatchi creative team that wasn't approved by the JC Penny customer? Or some random aspiring filmmaker?
(Filed under Peter's Beard by Peter Cervieri, June 30, 2008)
Saving the World with an iPhone
Youtube has a call to action for people to create compelling videos around the topic of "What can you do with your Mobile Phone". Dave Stone saved America from aliens with nothing more than an iPhone and google maps...although he caused a few problems for Canadians.
(Filed under Peter's Beard by Peter Cervieri, June 28, 2008)
Holographic iPhone Video Message
Garry, when are you going to build this?!?
(Filed under Peter's Beard by Peter Cervieri, June 28, 2008)
