Advertising Research Foundation
Rapid-fire marketplace changes. Empowered consumers. Diverse and diffused media choices. Competing metrics. Compressed time. Greater accountability for greater returns. This is the demanding world of advertising and marketing where one uninformed decision can mean the difference between profit and loss. The 2008 ARF Annual Re:think tackled the tough issues facing marketers and advertisers today.
Key themes include:
The future isn’t out there, it’s right here. And, we’re in it — up to our digitized, micro-processed, media-saturated ears — so now what do we do? Re:think or get left behind.
Re:think gives you the drilled-way-down, new knowledge you need to make strategically sound business decisions.
Companies and marketers that transition quickly stand to reap both economic and brand advantages. Re:think 2007 presents rule-changing companies with real world experience in automotive, media, interactive and a host of other categories and disciplines tell us how to do it — what to change, what to keep and how to innovate.
It’s not an audimeter world anymore, it’s a my [ME]dia world. Cross-media, cross-country, cross-cultures — we’re at a huge marketing crossroads, with the word “audience” becoming a misnomer.
Audience [Me]asurement 2.0 is for all who question the conventional mass media model. Understanding this axiom-shifting perfect storm moment is mandatory education in order to correctly read the signs of personalized media and reap the benefits of alignment with the new [Me]centric media world.
More fragmentation. More communities. More and more media options. Is mass obsolete? Is Long Tail the new mass? What are the next practices that will redefine the meaning of audience? What game-changing insights do you need to compete efficiently and effectively?